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ocial media has long been the domain of young people, with millennials boasting millions of followers and scooping up massive collaborations.

But recently we’ve seen a new breed of influencers —they're called granfluencers ("grand" + "influencer"). These grandparents live all over the world and are taking over the social media platform with their unique style, personality, and sense of humor.

What is a Granfluencers?

Although there is no official definition of a granfluencer, these senior citizens are like other influencers—except better.

Granfluencers do the same normal things any other influencer would - they get pictures taken of themselves, they promote products, they talk about fashion and their lives, the only difference is their age.

They are a new breed of influencers that have been popping up left and right in recent years. If you haven't heard of them before now, don't worry! You'll be sure to notice them soon enough.

Who are some of the biggest Granfluencers?

The world of granfluencers is filled with big names, and we want to share a few of our favorites:

@baddiewinkle 

At the age of 92, Helen Ruth Elam is the original granfluencer. She first became an internet sensation at the age of 85 and now has around 3.5 million followers on Instagram.

When it comes to fashion, this glamorous grandma gives the younger generation a run for its money. Helen proves once and for all that age is just a number.

@iconaccidental

Lyn Slater is a 67-year-old law professor at Fordham University. She became famous for her Instagram account, where she shows off her vintage clothes—but it wasn't intentional: photographers mistook her for a fashionista!

Lyn’s goal with her platform is to show that aging gracefully is possible.

@irvinrandle 

Rejecting the traditional definition of an older gentleman, 59-year-old educator Irvin Randle has become Instagram's Mr. Steal Your Grandma—sharing his favorite outfits with nearly 500,000 followers.

Granfluencers are changing the way we see aging by showing that it's not just about being old—it's about living life to the fullest.

Granfluencers are redefining what it means for a person to age. They're teaching us that growing older doesn't have to mean giving up on your dreams or settling into a boring routine.

Granfluencers are showing us that there's no time like the present to start pursuing your passions and making memories. And they're proving it by living their lives with purpose and vigor!

To learn more about social media and how to get started, check out our class: Introduction to Social Media
Posted 
Aug 6, 2022
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