Why Rural Communities Need More Than Broadband to Close the Health Gap
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Rural aging comes with unique challenges: fewer providers, longer travel distances, limited transportation, and higher levels of isolation. While broadband expansion is critical, digital access alone does not equal digital confidence.
GetSetUp supports rural older adults by transforming connectivity into capability. In times of extreme weather, like snowstorms or cold weather, GetSetUp is accessible safely from people’s homes, giving them connection and engagement.
In the 2025 Active Aging Report, 20% of GetSetUp learners identify as living in rural areas, a population often overlooked by traditional in-person programming. Many rural learners rely on smartphones, tablets, or shared devices, and need education designed for real-world conditions.
GetSetUp meets rural learners where they are by offering:
- Mobile-friendly live and on-demand classes
- Technology basics for phones, tablets, and computers
- Telehealth readiness and online safety education
- Social and wellness programming that reduces isolation
The results are measurable. Learners report:
- Increased confidence using technology
- Greater comfort accessing telehealth and digital services
- Reduced loneliness (35% report feeling less lonely after engaging with GetSetUp)
For rural Medicaid members and waiver participants, these outcomes are essential. The Rural Health Transformation (RHT) Program offers specific funding to help rural recipients get access to care. Access to rural resources through telehealth, benefit portals, and virtual care coordination only works when people know how to use them.
By embedding GetSetUp into state agency portals, libraries, health plans, and community organizations, rural residents gain trusted, consistent access to education without needing to travel miles to a physical site.
Rural health equity isn’t just about infrastructure. It’s about confidence, connection, and continuity, and that’s where GetSetUp excels.
Bring GetSetUp to your organization
We partner with Medicare Advantage plans, dual eligible plans, healthcare providers, Departments of Health & Human Services, Government aging services and more.
