How GetSetUp Partners with State Medicaid to Create Digital Access

Digital access has become inseparable from healthcare access. For Medicaid members, particularly older adults, people with disabilities, and those living in rural or underserved communities, benefits, care coordination, and essential services are increasingly delivered through digital channels. Yet access to coverage does not automatically translate into access to care.

GetSetUp partners with State Medicaid agencies to close this gap by turning digital systems into usable, human-centered tools that members can navigate with confidence.

Meeting Medicaid Members Where They Are

State Medicaid programs serve diverse populations with varying levels of digital access, literacy, and confidence. Many members rely on smartphones as their primary device, have limited broadband, or feel overwhelmed by online portals and forms. Others may not realize what benefits they are eligible for or how to use them effectively.

GetSetUp is designed to meet members where they are digitally, cognitively, and socially by offering:

• Live and on-demand, peer-led classes taught by older adults and experienced guides
• Entry-level digital literacy education, including how to use devices, portals, and apps
• Health literacy and benefits education delivered in plain language
• Flexible access via mobile, tablet, or computer, without requiring travel

This approach is especially effective for Medicaid populations because it combines education, confidence-building, and trust, rather than assuming members will independently navigate complex systems.

How GetSetUp Works With State Medicaid Programs

GetSetUp does not operate as a standalone program, but rather layers on top of Medicaid services. We partner directly with states, agencies, and Medicaid-affiliated organizations to support existing goals, programs, and populations.

Our partnerships typically include:

• Embedded access through state agency websites, portals, community organizations, or managed care partners
• Program-aligned content, supporting priorities such as digital literacy, health activation, chronic disease self-management, fall prevention, caregiver support, and aging in place
• Scalable delivery, allowing states to reach large populations without requiring new physical infrastructure
• Data-informed impact measurement, using pre- and post-engagement feedback to understand confidence and activation gains

This model allows states to expand reach and engagement without increasing administrative burden on staff or requiring members to enroll in unfamiliar systems.

Supporting Medicaid Priorities and Waiver Programs

GetSetUp aligns closely with the objectives of Medicaid waiver programs, including Home and Community-Based Services (HCBS), long-term services and supports (LTSS), and rebalancing initiatives focused on helping people remain safely in their homes.

Through education and engagement, GetSetUp supports waiver goals by helping participants:

• Build digital confidence to access telehealth and online services
• Understand benefits, covered services, and available supports
• Strengthen self-management skills related to health, wellness, and independence
• Reduce social isolation through structured, peer-based connection

Education plays a critical role in ensuring services are not only authorized but actually used. When participants understand how systems work and feel confident navigating them, programs are more effective, and outcomes are stronger.

Demonstrated Impact on Digital and Health Confidence

GetSetUp’s impact data consistently shows that education drives confidence, and confidence drives activation.

Across nearly 800 matched survey responses, learners show an average confidence increase of approximately 21%, with the strongest gains in technology (about 35%) and healthcare understanding (about 34%). These are the exact capabilities Medicaid members need to successfully access portals, understand benefits, and engage in preventive care.

For state Medicaid leaders, this translates into:

• Better utilization of existing benefits and services
• Reduced confusion and frustration among members
• Increased readiness for digital-first health initiatives
• Stronger alignment with equity and access goals

Designed for Equity, Trust, and Scale

A defining feature of GetSetUp’s approach is peer-led learning. Classes are taught by Guides who share lived experience with the populations they serve, helping to build trust and reduce intimidation around technology and healthcare topics.

This model is particularly effective for Medicaid populations who may feel excluded by traditional digital tools or overwhelmed by system complexity. By creating welcoming, judgment-free learning environments, GetSetUp helps ensure that digital transformation efforts do not leave vulnerable populations behind.

A Partner in Health Services

For state Medicaid decision-makers, partnership matters. GetSetUp works collaboratively with agencies to align programming with state priorities, adapt content for specific populations, and integrate seamlessly into existing ecosystems.

Our role is to:

• Extend the reach of Medicaid programs
• Support member activation and engagement
• Complement, not replace, existing services and supports

Digital access is no longer optional, but it is foundational to equitable care delivery. By partnering with GetSetUp, state Medicaid programs gain a proven, scalable way to ensure that access to technology becomes access to care, understanding, and independence.