Meet Len a YMCA member who learned how to market his business online with Y classes from GetSetUp
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Len Wehrung and his wife became first-time empty nesters last week when their youngest daughter started her freshman year at college, joining her sister, a junior. A former Navy photographer, Len now runs his own business specializing in commercial photography and videos. His company creates portraits for people and businesses, product demonstrations, marketing materials, and testimonials.
Len describes himself as, “Right now, I’m just trying to get through life dealing with family things that pop up.”
He had never heard of GetSetUp until the YMCA of Houston started promoting classes through their partnership with GetSetUp. Before COVID-19, he and his wife attended the YMCA for yoga classes and other activities about 3-4 times a week, and Len was looking forward to swimming regularly. However, the pandemic put those plans on hold.
“The YMCA started the GetSetUp class offerings about two or three weeks ago. I was looking for things to do and improve myself, so I figured I would give it a try. I’m considering branching out a bit in my business and a couple of classes dealing with marketing through websites and building a website interested me.”
Learning to Market Yourself Using Social Media and the Internet
Len signed up for three classes in one week: How to Sell Your Ideas on Instagram on a Monday, How to Use LinkedIn to Market Yourself on a Wednesday, and Building Your First Website on a Friday. These classes ranged in price from $4.99-$9.99.
“The interface processes like signing up and taking the class were easy. Plus, the instructor was open to questions, and it was very conversational. The classes were fairly small, and I guess I was lucky that it was great to get started on some interest that I was trying to accomplish.”
Len enjoyed all the classes as each taught him something new.
“I enjoyed the website building class the most because it dealt with more than one platform. But at the same time, I have been an Instagram user for a long time and I learned a lot about marketing on it that I didn’t know. When I first joined Instagram I wasn’t looking at it as a marketing tool but rather to look at work that I admired. Also, being self-employed on LinkedIn, I wasn’t looking to find a job, but that class opened my eyes to how I can use LinkedIn not just to find a job. So even though I preferred the website class the most—I got a lot out of the other classes as well.”
Retirement Pursuits of Passion and Knowledge
Now that Len knows a lot about setting up his own website, he still has a lot to do as a photographer and videographer to get to the point where he can launch his own site.
“I’ve made more than one attempt at starting a site in the past. The thing about it is that building a website for a photographer means I’ve got to get all my ducks in a row. I have a lot of content that needs to be ready to load onto the site first. That means organizing and sorting through 40 years of photography, including film images that need to be digitized. I’m trying to juggle a lot of other things now, so to go back through 40 years of work is a daunting task.”
Len anticipates retiring in the next five years. Except for perhaps e-commerce, he plans to spend his time doing other things he enjoys. Ideally, he plans to travel with his wife, perhaps to Europe, where they both visited in their youth but haven’t had the chance to go together yet. He also plans to spend more time pursuing passions like gardening, lawn care, home repair, and classic cars. Currently, he has a 1970 Barracuda in his garage from his brother. However, he doesn’t feel it is the car for him and is looking for a two-seat convertible, perhaps a Corvette, Thunderbird, or Mazda Miata, something a bit smaller and easier to work with, like his former 1969 Alfa Romeo Spider. While he doesn’t have any classic car prospects ready to purchase, he tends to gravitate toward the unusual.
He would be interested in taking some classes on these interests as well if they are offered in the future.
“I like the GetSetUp platform a lot. It wasn’t really complicated, but it had some aspects that gave the user—someone like me—the ability to give feedback, ask questions, and follow up by giving a rating of the class.”
Finding New Opportunities
Overall, Len thinks the YMCA and GetSetUp are a perfect partnership.
“You have a broad spectrum of people who look to improve their lives and lots of seniors who are there for other aspects at the YMCA and I think it is a great idea!—I need to revisit the schedule too so that I don’t miss out on something new.”
Whether it is business classes, technology classes, or hobby-focused classes, GetSetUp has a class that piques just about every learner’s interest. Why not come and check out one for yourself?
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