Meet Helen - Older Adults AI-Powered Learning Companion
Plan your expenses and deductions strategically each year
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Maintain accurate and organized financial records for easy reporting
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Personalized Marketing: AI helps in analyzing customer data to create personalized marketing campaigns
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Use accounting and tax software to make management easier
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Finding the right class, article, or resource used to require knowing exactly what to search for. You'd browse a category, scroll through options, maybe try a few different search terms, and hope you landed on something relevant. It worked, but it wasn't always easy, especially for older adults navigating a large library of content across multiple formats for the first time.
With the new GetSetUp platform, that experience changes dramatically. Helen, GetSetUp's AI-powered digital assistant, has been elevated from a supporting feature to the primary discovery and navigation layer across the entire platform, resulting in a smarter, more personalized, and more supportive learning experience for every member.
Who Is Helen?
Helen is GetSetUp's AI assistant, designed specifically for older adults. She's always available, always patient, and always ready to help, whether a member is looking for a specific class, trying to understand their Medicare options, or simply curious about what GetSetUp has to offer on a topic they care about.
In the new platform, Helen isn't tucked away in a corner of the site. She's integrated throughout the experience, ready to help at every step from the moment a member arrives to the moment they finish a class and wonder what to explore next.
What Helen Can Do
Natural-Language Discovery is one of Helen's most powerful capabilities. Instead of typing keywords into a search bar and hoping for the best, older adults can simply ask Helen a question the way they'd ask a friend. "What classes do you have on managing diabetes?" "Can you show me something about iPhone basics?" "I want to learn more about Social Security." Helen understands natural language and responds with relevant classes, videos, and articles from across the GetSetUp library.
- This is particularly meaningful for older adults who may not be accustomed to navigating search-based interfaces or who find keyword-driven search frustrating. With Helen, the experience is conversational, and that makes it dramatically more accessible and approachable.
Instant Answers on Benefits and Resources take Helen beyond content discovery and into genuine support. Helen can provide immediate, accurate answers to questions about Medicare, government benefits programs, SNAP, LIHEAP, and more. For older adults who are trying to understand complex systems and navigate important financial and health decisions, having an always-available, knowledgeable assistant who can answer questions clearly and quickly is enormously valuable.
Reduced Support Needs: Helen also reduces the need for older adults to call a support line or wait for an email response. Helen is available 24/7 with no hold times, no business hours, and no waiting.
Proactive Content Recommendations mean Helen doesn't just respond to questions, but anticipates needs. As a learner explores a topic, Helen surfaces related content they might not have considered searching for. Reading an article about fall prevention? Helen might suggest a class on balance exercises or a video on home safety modifications. Watching a class on budgeting? Helen might recommend an article on understanding your Social Security benefits statement. The result is a learning experience that feels curated and connected, not random.
Integration with the Articles Section is a particularly thoughtful feature. When older adults are reading an article on the site, Helen is available right alongside the content, so if a question comes up mid-read, older adults can ask without leaving the page. This keeps the learning experience fluid and removes the friction of opening a new tab or navigating away to find more information.
Why This Matters
Moving Helen to the primary navigation reflects how GetSetUp is thinking about the member experience. A platform that serves older adults, many of whom may be less familiar with digital navigation conventions, needs to meet older adults where they are rather than expecting them to adapt to complex interfaces.
Helen makes the platform feel like a conversation rather than a catalog. And that difference is significant. When learning feels approachable, older adults engage more. When discovery feels effortless, older adults explore more. When support feels immediate and personal, older adults trust the platform more.
For partners, Helen's expanded role also has practical implications. An AI assistant that can answer questions about Medicare, benefits, and government programs 24/7 reduces the support burden on partner organizations and ensures older adults always have access to the help they need, even outside of business hours.
As AI continues to evolve, Helen will only become more capable. But even today, her integration into the new GetSetUp platform represents a meaningful leap forward in what it means to offer truly personalized, supportive learning for older adults.
Bring GetSetUp to your organization
We partner with Medicare Advantage plans, dual eligible plans, healthcare providers, Departments of Health & Human Services, Government aging services and more.
