Digital Onboarding

The peers who get devices out of the box — and into daily life.

A peer-led "Genius Bar" for the 55+ world. Experienced adults do the calling, setup and patient hand-holding that turns unused devices and apps into everyday habits.

The challenge

Devices get shipped. Then they sit in the box.

Apps get launched. Devices get delivered. Then they go unused. Without hands-on, human help, adoption among older adults stalls — and the investment is wasted.

The gap isn’t desire. It’s a trusted person to sit with you the first time.

1 in 6
Share of the world’s population that will be over 60 by 2030 — the fastest-growing group of new device and app users on earth.
Source: WHO; The Week, 2025
How GetSetUp delivers

Mobilizing older adults to solve it — together.

Retired teachers and other experienced adults become onboarding guides. They make the welcome calls, walk members through setup, and stay available for the second and third question — the ones people are too embarrassed to ask a 25-year-old in a store.

Adoption rises because help comes from a peer, not a manual.

01

Peer-to-peer setup

Neighbor-to-neighbor onboarding that meets people exactly where their confidence is.

02

Judgement-free support

Patience is the product. No jargon, no rushing, no condescension.

03

Built to scale

A workforce of older adults that grows with your user base — without adding your headcount.

1M+
class attendances delivered with New York State (NYSOFA, 2025)
3
countries live — US · India · Singapore
2024
WEF UpLink × Manulife Prospering in Longevity Top Innovator
👤 Guide photo / video · replace
Guide story

“People don’t need a manual. They need someone who won’t make them feel slow. I have all the time in the world for that.”

Raj, 62
Former IT manager, now an onboarding Guide

He onboards dozens of members a month, then sees many of them again in his follow-up classes.

Built for

Who this is for

Telcos Consumer tech & device makers Banks Government digital-inclusion programs

Stop shipping devices that sit in boxes. Put a trusted peer on the other end.

Let’s talk about peer-led onboarding for your products.

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