Key Takeaways:

  • Offering discounts and promotions is an effective way to attract new customers, but it's important to ensure that the discounts don't harm your business financially.
  • Asking for referrals and cultivating trust with current customers can lead to new business opportunities.
  • Updating your website and taking advantage of online ratings and review sites can help potential customers find and trust your business.

s the owner of a startup or small business, you're constantly trying to figure out how to acquire new customers.

There are many things that you can do to bring in new business, but some work better than others.

Here are five key tips for attracting new customers:

1. Offer new customers discounts and promotions

Offering discounts and promotions is one of the best ways to attract new customers to your small business. You can offer discounts on product purchases or even services.

For example, if you own a restaurant, you could offer a discount on the second meal purchased by guests who are visiting from out of town. If you're a hair salon, maybe offering a discount for first-time customers would make them more likely to return for more services later on down the road.

Discounts can be offered either before or after someone becomes an actual customer—but whichever option you choose, always be sure that it won't put too much of a strain on your bottom line. You don't want to lose money every time someone comes in!

2. Ask for referrals

Asking for referrals is a great way to attract new customers to your small business. However, before you can ask your customers for referrals, you need to be able to cultivate trust with them.

The first step in doing this is by providing great customer service. This can be done by:

  • Being friendly and respectful when speaking with your customers.
  • Providing information about your products or services in a clear and concise manner.
  • Giving honest answers about what you are able to do for them and why it's good for them (e.g., tell clients that their money would be better spent elsewhere if they were not going through this particular process).

The second step involves making sure that there are no issues with any past orders or purchases made by customers who already trust you as a brand or company (e.g., make sure the last order they placed was delivered on time). The last thing you want is someone who has had a negative experience working with this particular client telling others not to buy anything from your business because "they're terrible!"

3. Network and attend local events

Networking events provide the perfect opportunity to meet potential customers and other business owners who may be able to refer customers to your business. Look for events hosted by your local chamber of commerce, business associations, or other community organizations. When attending these events, make sure to bring plenty of business cards and be prepared to talk about your business and what sets it apart from others in the industry.

4. Utilize local marketing

Take advantage of local marketing opportunities such as flyers, posters, and local newspapers to promote your business. Offer to sponsor a local event or donate products or services for a local fundraiser to get your name out in the community.

5. Update your website

Make sure your website is easy to navigate. If people can't find what they're looking for on your site, they'll move on to another company that can meet their needs better—and could potentially cost your business valuable revenue in return.

Make sure your website is mobile-friendly. It's no secret that the internet is a mobile-first platform, and if your business website isn't optimized for mobile users, then you're missing out on a huge chunk of potential customers. A recent report from Google shows that 57% of Americans use their smartphones to research products or services before making an in-person purchase.

Make sure your website is easy to read and visually appealing so customers know immediately whether or not they want anything from you at all! Make sure it has clear call-to-action buttons which lead back into the sales funnel so visitors can easily find what they need without being distracted by irrelevant information such as blog posts about company history written more than twelve years ago (yes this happened).

6. Take advantage of online ratings and review sites

When customers leave reviews, you can use them to your advantage. Online reviews are a great way for new customers to find you and determine whether or not they want to give you their business. Plus, when someone finds out that you have good reviews online, it builds trust with them—they’ll feel more comfortable buying from you and recommending your business to others.

Reviews are an excellent way for businesses to understand what their customers like and dislike about their products or services. If a lot of people say they have issues with shipping times, maybe it’s time for your company to speed things up so that no one has any problems anymore!

7. Utilize social media

Social media is a powerful tool for reaching new customers. Create social media accounts for your business and regularly post updates, promotions, and engaging content. Use hashtags and social media advertising to expand your reach and attract new followers.

Learn More: How to Build Your Career or Business with Social Media

It is not always easy to attract new business customers but try some of these tips.

In this article, we've covered some of the best ways to attract new customers to your small business. While it can be difficult, it's possible if you keep these tips in mind and make them part of your daily routine.

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Jul 20, 2022
Business & Jobs