s the owner of a startup or small business, you're constantly trying to figure out how to acquire new customers.
There are many things that you can do to bring in new business, but some work better than others. Here are some tips for attracting new customers:
1. Offer new customers discounts and promotions.
Offering discounts and promotions is one of the best ways to attract new customers to your small business. You can offer discounts on product purchases or even services.
For example, if you own a restaurant, you could offer a discount on the second meal purchased by guests who are visiting from out of town. If you're a hair salon, maybe offering a discount for first-time customers would make them more likely to return for more services later on down the road.
Discounts can be offered either before or after someone becomes an actual customer—but whichever option you choose, always be sure that it won't put too much of a strain on your bottom line. You don't want to lose money every time someone comes in!
2. Ask for referrals.
Asking for referrals is a great way to attract new customers to your small business. However, before you can ask your customers for referrals, you need to be able to cultivate trust with them.
The first step in doing this is by providing great customer service. This can be done by:
- Being friendly and respectful when speaking with your customers.
- Providing information about your products or services in a clear and concise manner.
- Giving honest answers about what you are able to do for them and why it's good for them (e.g., tell clients that their money would be better spent elsewhere if they were not going through this particular process).
The second step involves making sure that there are no issues with any past orders or purchases made by customers who already trust you as a brand or company (e.g., make sure the last order they placed was delivered on time). The last thing you want is someone who has had a negative experience working with this particular client telling others not to buy anything from your business because "they're terrible!"
3. Network and attend local events.
It's important to get out and meet new people. Attending local events is a great way to network with potential customers, as well as establish yourself as an expert in your field. Consider joining professional organizations, attending seminars or conferences, and going to events where you can meet other professionals in your industry.
If you're looking for ways to network with potential customers, consider asking for referrals from current customers who have done business with you recently. You could also ask them directly if they would be willing to recommend you or provide testimonials on your services or products if they've been pleased with them.
4. Update your website.
Make sure your website is easy to navigate. If people can't find what they're looking for on your site, they'll move on to another company that can meet their needs better—and could potentially cost your business valuable revenue in return.
Make sure your website is mobile-friendly. It's no secret that the internet is a mobile-first platform, and if your business website isn't optimized for mobile users, then you're missing out on a huge chunk of potential customers. A recent report from Google shows that 57% of Americans use their smartphones to research products or services before making an in-person purchase.
Make sure your website is easy to read and visually appealing so customers know immediately whether or not they want anything from you at all! Make sure it has clear call-to-action buttons which lead back into the sales funnel so visitors can easily find what they need without being distracted by irrelevant information such as blog posts about company history written more than twelve years ago (yes this happened).
5. Take advantage of online ratings and review sites.
When customers leave reviews, you can use them to your advantage. Online reviews are a great way for new customers to find you and determine whether or not they want to give you their business. Plus, when someone finds out that you have good reviews online, it builds trust with them—they’ll feel more comfortable buying from you and recommending your business to others.
Reviews are an excellent way for businesses to understand what their customers like and dislike about their products or services. If a lot of people say they have issues with shipping times, maybe it’s time for your company to speed things up so that no one has any problems anymore!
It is not always easy to attract new business customers but try some of these tips.
In this article, we've covered some of the best ways to attract new customers to your small business. While it can be difficult, it's possible if you keep these tips in mind and make them part of your daily routine.