About Us

Our Mission

Remember, you must be able to make good on that promise, so don’t offer anything unreasonable. Consumers are inundated with ads, so it’s vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW’s “Drivers Wanted” campaign), color or layout (Target’s new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft’s depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

Our Amazing Team

Writing result-oriented ad copy is difficult, as it must appeal to, entice, and convince consumers to take action.

Become an Author

Neil Dsouza

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Pam Penney

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Pam loves sharing her passions in life such as the arts, baking, and so much more. She is devoted to being a lifelong learner and enjoys helping others do the same. Her background is in nursing which gave her the knowledge and experience to help and connect withothers.

Bob Cohen

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Bob teaches adults how to use technology for fun and profit at community colleges in California. His technology experience started when he started building electronics kits as a young boy in Chicago, where he was born and went to school. He was active in science fairs throughout high school and was always curious and wanted to learn more.

Ellen Shapiro

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With more than 8 certifications in movement, holistic health and energy work, Ellen loves to empower people to be healthier and happier at any age. She's proficient in Reiki, energy healing & belief clearing, and movement classes such as Qigong, Ageless Grace and ChakraDance.

Kristine Kero

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Kristine Kero, loves learning, teaching, and facilitating groups. Her career includes working as a college instructor, corporate Employee Training Specialist, Career Consultant, Banker, Elementary Teacher, and Flight attendant.

Donna Yedziniak

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Donna is an alumnus of Anna Maria College in Massachusetts where she earned a Bachelor of Music in Music Therapy. She started her professional career in healthcare working as a Music Therapist helping clients of all ages.

Carol Kendrick

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“Teaching is part of my DNA,” states Carol, who retired as a director of a family literacy center (daytime) and as an adjunct college professor (evenings). As a lifelong learner, Carol recently graduated from an 8-week Project Based Learning course so she could learn this teaching method, and she is studying Ikebana, the Japanese art of flower arranging.

Norman Reiss

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I helped to recruit and train community leaders for GetSetUp, developed the Tech Coaching program at DOROT, and acted as a facilitator for 8 years for the Virtual Senior Center, an initiative of SelfHelp to help reduce social isolation.

Natalie Wieneroider

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Natalie believes that healthy living and movement are an ingrained part of her DNA. As an adult she spent many years traveling, first throughout Europe, supporting herself as a tour guide and then a similar role around Australia, eventually landing in India for a 6-month discovery tour which led her to intensive Yoga teacher training.

Ty Arnold

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Ty holds a BS in Biology/Psychology and has done graduate work in Computer Science. He resides in the Orlando area in Florida, US, with his family; married to a Disney Cast Member and their two rescued dogs. Ty is a registered yoga teacher with the International Kundalini Teachers Yoga Association and Yoga Alliance (500E Experienced level), Ty has certifications in Hatha, Kundalini, Yin, Accessible Yoga, Sun Tai Chi, and Therapeutic Qigong.

Glenda Springer

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Glenda Springer earned a Masters in Education: Curriculum and Instruction - Computer Education in 2011 from the University of Phoenix. She experienced so much success and enjoyment as an online graduate student that she decided to pursue a career as an online instructor. Glenda has over 8.5 years of experience as an online instructor.

Cyndi Mccauley

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Cyndi McCauley has worked in the healthcare profession since 1987. She holds a Master's Degree in Education from Stephen F. Austin State University in Nacogdoches, Texas, and an Associate’s Degree in Radiology from Lamar University in Beaumont, Texas. She is a registered radiographer since 1989. She has taught in the Texas public school system

Marge Draeger

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Marge is a retired computer programmer who specialized in website design and programming. She taught computer applications and website development for the University of Wisconsin system and wrote and maintained a website of over 850 pages for the school.

Wendy Miller

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Wendy, a Colorado native has most recently been a freelance Apple consultant with a passion for helping seniors use their technology to enhance their lives. In her previous life she was a pediatric physician assistant and associate professor and now just lives to learn and teach.

Jennifer Kimball

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Jennifer T. Kimball, RN-BC, M.Ed has worked in the healthcare field since 1988. She holds a bachelor of science in psychology from Louisiana State University in Shreveport, a Master of Education in Psychological Services from Marymount University in Arlington, Virginia, and a degree as a Registered Nurse from Florida Community College in Jacksonville, Florida. She has been board certified in the specialty of gerontology since 2010.

Chris Seidman

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Chris Seidman is the Executive Director of Unscrewed Theater. He has also been a performing member of the Not Burnt Out Just Unscrewed improv troupe since 2005, and an improv instructor since March 2013. In 2017, he was named "Best Comedian" In the Tucson Weekly Best of Tucson reader's poll. For over a decade, he has studied improv theory and practiced with a variety of Improv veteran.

Bernadette Barton

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Bernadette is a psychologist by background and earned her degrees in Psychology and a Masters in Counselling at Macquarie University in Sydney, Australia. She has worked in both the counselling and organizational development fields. Some of the key competencies Bernadette brings to her work is coaching to enhance people’s skills in communication, conflict resolution, and emotional intelligence. Over her career, she’s developed a prime focus on helping people transform their limiting beliefs that has resulted in changes to the way they live and work. Bernadette also has a strong interest in emotional intelligence (EI), and how an individual’s EI influences their communication and relationships. She is certified in the Myers Briggs Indicator (MBTI) and is a Lean Certified Greenbelt. Bernadette is originally from Canada and has lived in Australia, USA, and currently resides in Vancouver, Canada.

Philip Castagnet

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Philip spent his career in the insurance field, primarily in various aspects of Claim management. Responsibilities included leading training sessions for new and veteran team members. This led him to discover how much he enjoys helping others expand their knowledge base. His life-long appreciation for business and numbers combined with his warm, friendly approach are valuable assets when communicating financial details

Scott Sleek

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Scott Sleek has been an avid photographer for more than 20 years and has worked in the communications field for decades. He is a freelance writer, editor, and photographer, and is skilled with photography composition, techniques, editing, and apps. He holds a Bachelors Degree in Journalism from Bowling Green State University in Ohio.

Russ Eanes

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Russ Eanes is a writer, walker, and cyclist from Harrisonburg, VA. His goal in living is to “inspire others to more simple, meaningful, peaceful and less consumptive lives.” He has several decades’ experience in book publishing, most recently as Publisher at Herald Press, where he reflected that his favorite thing was to help aspiring or experienced authors put their ideas and thoughts between the covers of a book

Pilar Rodriguez

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Pilar’s journey has taken her on a road towards self-improvement and a true self-awakening. With a mission to become healthier and happier, Pilar embarked on a lifestyle and career change that reflected her newfound sensibilities and ultimate success. Now as a Health and Wellness Coach, Pilar is focused on family, self-care, spirituality, education, health, and the like, with less focus on food to fill the void.

Shirley Mitchell

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Shirley is a retired nurse. Most of her career she worked in the mental health field. Since retiring she has been dancing, mainly the Hustle, dabbling in writing and involved in Toastmasters. Mainly she has been doing things she considers fun. Shirley loves to teach and teaches Line Dance/Hustle.

Stacy Robinson

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Stacy first started teaching group fitness classes after a stint as a professional cheerleader for the (former) Washington Redskins and the (former) Washington Bullets. The Jane Fonda-style aerobics of the 1980s was the perfect transition from cheerleading and became a springboard for a career in fitness.

Ravina Chandra

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Ravina Chandra’s passion for health and wellness started at a very young age. She was always curious about what made people happy, healthy and full of life. After completing her Nursing degree and launching into her nursing career, she soon discovered that Preventative Health is what saves us from the pain and suffering that accompanies illness and premature aging.

Lee Weinberg

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Lee is an accomplished leader in building and leading high-performance sales and marketing teams driving innovation in healthcare and software. He was at the forefront in building and establishing cellular networks in North America in the early 1980s. He has helped develop new breakthrough technologies and bring significant change throughout the world to leading healthcare and medical centers in the past thirty years.

Manuel Goel

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Español Manuel Goel es un profesional académico jubilado de relaciones internacionales. Actualmente trabaja como cazatalentos deportivo profesional internacional. Su propósito actual es empoderar a las personas para que aprovechen sus posibilidades actuales y que tomen un camino de paz, desarrollo y autoestima. Décadas de experiencia trabajando en Canadá y los Estados Unidos le han brindado amplias oportunidades para conocer, participar y desarrollar una variedad de temas y tareas con nuestros pueblos en América Latina y el Caribe. Actualmente está enfocado en compartir su conocimiento, experiencia y amor por los viajes, la historia y los temas sociales para ayudar a los demás. Su visión es que la vida es hermosa y la debemos disfrutar. English Manuel Goel is a retired international relations academic professional. He currently works as an international professional sports scout. His focus is to empower people to take advantage of their current possibilities and take a path of peace, development and self-esteem. Decades of experience working in Canada and the United States have provided him with ample opportunities to meet, participate and develop a variety of topics and tasks with our peoples in Latin America and the Caribbean. He is striving to share his knowledge, experience and love of travel, history and social issues to help others. His vision is that life is beautiful and we should enjoy it.

Deana Neibert

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Binda Kanayalkar

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Binda Kanayalkar is an HR professional and a Facilitative Trainer. Having worked for over 3 decades incorporate, she is now into Wellness Coaching and a passionate Yoga practitioner. She chose to take early retirement to pursue her passion for working closely with Institutions that are driven by strong processes and organizational ethics and relate to people Development, Welfare, Wellness, Safety, Health & Environment. Binda is an NLP practitioner and a certified Mentor. Binda enjoys teaching, traveling, cooking, and does painting and handicrafts in her free time. She calls herself a learner forever.

Yanira Puy

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Twyla Teitzel

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Twyla, also known as "Plant-Based Twy," has a wealth of information and resources for those interested in adopting a plant-based lifestyle. She offers guidance and support to individuals looking to live a healthier and more sustainable life through plant-based eating.

Ellen Jaffe Jones

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Ellen Jaffe Jones is a popular speaker and author of 6 myth-busting health and fitness books, including Eat Vegan on $4 a Day and Vegan Sex, and has been written about or contributed to other books as a "fountain of youther." She is currently a nationally ranked sprinter and was the only athlete in her age group at the '22 National Senior Games to compete in all 7 track events (and placed in 3). She has placed in 256 5K or longer races for her age group since 2006 "just" on plants. She often gets pegged 20 years younger than her age and is a group fitness instructor for LA Fitness. She's also a fitness and cooking instructor for GetSetUp who sponsored her and paid her way at the Senior Games. As a vegan and runner for most of the past 41 years, she has been called by many, a social media influencer. She was PETA's 2014 Sexiest Vegan Over 50 after careers as an Emmy-winning Miami TV investigative/Consumer reporter, a Wall Street financial consultant, and a media consultant. Before her book tour caught fire, she taught the Food for Life classes when they were first created. Known as Earth Mother in a Suit, she was an accredited La Leche League leader when her 3 children were young. She is also a Florida licensed realtor.

Wade Yarbrough

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Wade has a doctorate degree in psychology from West Virginia University. He also started working with computers in the 70s when you needed punched cards and the programming languages were FORTRAN and COBOL. For most of his career, he installed and supported healthcare information systems at facilities including the University of New Mexico Hospital, University of Pittsburgh Medical Center, and MD Anderson Cancer Center. One of his passions was seeing the “lights come on” while training users on the software and helping them solve problems using the software. In 2014 he decided to shift his career, but not his passion. He found new ways to continue training people to be more productive and solve their problems. Now he teaches psychology at a local community college and trains seniors on technology for GetSetup. In his free time, Wade enjoys bicycle rides and walks in the park with his wife, Michelle, and their Bichon dog, Elsa Marie. One fun fact about Wade is that he plays the banjo

Sue Murray

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Sue grew up in South Africa and moved to WA three years ago to help with her grandchildren. She has two sons and four grandchildren. She has been a teacher for 44 years teaching a multitude of subjects to students ranging from toddlers to adults. For the last three years, she has been teaching English online to all ages. She most enjoyed running Saturday schools for teachers in Ivory Park and Alexandra Townships where she helped teachers to create lessons for Pre-school learners. She is passionate about creating things from waste such as recycling and upcycling objects. She loves to walk in the forest reserve close to her house with her husband and two French Bulldogs every morning. She believes that learning is a continuously evolving integral part of our lives

Deb Livingston

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Deb Livingston is an alumnus of Shippensburg University where she studied Psychology with a business focus (BA,MS) and became interested in exploring how personality types, human behavior, and motivation played out in organizations in ways that made them successful. Her 21 years working for a progressive employee-owned company as a trainer, internal organizational development consultant, and manager instilled a passion for creating the vision and conditions that would lead to a wildly successful individual and organizational success. She earned a Master of Education in Adult and Organizational Development from Temple University with an emphasis on Systems Thinking and went on to practice as an organizational development consultant and coach. She’s wired to learn and enjoys a breadth of subjects from personality types, to tech tools, to organic gardening and food preservation, to meditation and fitness. She is passionate about helping others find what they need to fulfill their own learning journeys. One fun fact about her is that she volunteered for over 12 years as an executive board member for a non-profit that saved a 185-acre farm from development and transformed it into an agricultural education center teaching organic, regenerative, and permaculture practices to the community and aspiring farmers.

Kristina Shafton

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Kristina is a certified yoga, meditation, and spin instructor with a background in breathwork, coaching, reiki, massage therapy, and community leadership. Kristina believes that each day is a gift and an opportunity to grow more into the best version of ourselves! She is extremely passionate about the mind-body connection and the way yoga can transform us. Kristina's warm, joyful way and space supports clarity of mind, strength, flexibility, and balance...on and off the mat

Kevin Miller

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Kevin Miller loves helping people become their best version of themselves. He’s extremely knowledgeable, experienced, and a genuine lifelong learner himself. His teaching, training, and coaching background makes him very comfortable and helpful in leading people to personal breakthroughs in their own learning journey. He’s a father of six, he married over his head, enjoys technology, biking, running, swimming, and all water sports. He’s not only an amazing guide, he’s a really personable, and fun guy

Vicki Soll

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Vicki worked in the high-tech industry for 30 years as a technical instructor and courseware developer. She absolutely loves showing people, new to the world of tech, how to use applications to help connect them with others, be productive, and have fun! She is originally from the garden state of New Jersey, and moved to San Jose, California 30 years ago where she has enjoyed year-round hiking, biking and running the beautiful trails in the Bay Area with her husband

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